01The reading
Reads behaviour, not biography
A continuous signal built from how money actually moves — spending, saving, decisions, drift — not a static form filled out once.
How the reading worksNow in private beta · v1.0
Money is a behaviour.
Mirror turns the way people actually spend, save, and decide into intelligence — for the person being read, and for the institutions who serve them.
Early access open · institutional pilots underway
The product
One reading of behaviour. Three things it does for you.
02The return
Returns insight to the person
Every reading produces a next-best action the person being read can use — not a score, not a verdict, not a judgement.
See it in the app03The infrastructure
Powers institutions, fairly
An API behavioural-finance layer for banks, lenders, and insurers — for onboarding, credit, retention, and risk at scale.
For businessInside the app
01 / 07
01 — Me
Your reading, every day.
A live score, a behavioural archetype, and the one thing driving it. No dashboards. No noise. Just where your money mind is, right now.
Live in the app
02 — Progress
Drift, scored.
Four pillars and an emotional baseline track how your habits move week to week — so you see momentum before you feel it.
Live in the app
03 — Buckets
Spending that holds itself accountable.
Categories that learn how you actually live — on track, warning, over — with the math kept honest in the background.
Live in the app
04 — The aftertaste
Money has a feeling. We read it.
After every send, Mirror asks the only question that matters — lighter, steady, heavier? That answer trains your behavioural picture.
Live in the app
05 — Tribe
Behaviour is social.
See the energy you trade with the people in your money life — what flows in, what flows out, and how it feels.
Live in the app
06 — Feed
The world, translated to you.
Inflation. Markets. Your own week. Every signal lands with a 'how this affects you' — context for the person, not headlines for the crowd.
Live in the app
07 — Care
Built for the way your mind works.
Neurodivergent-friendly modes, anxiety-aware controls, accessible typography. Money software that meets you, not the other way round.
Live in the app
Who it's for
Two products. Same behavioural engine.
For people
See your money the way it actually moves.
A behavioural-finance reading that respects who you are and helps you decide what's next. Built for individuals, families, and tribes.
- Continuous reading across six behavioural layers
- Goal plans · family tribes · live signal feed
- Your data stays yours · never sold on
For business
Behavioural intelligence as infrastructure.
Banks, lenders, insurers, and platforms use Mirror to read behaviour fairly and at scale — for onboarding, credit, retention, and risk.
- API and SDK · regulated-industry ready
- Behavioural readings · drift · persona membership
- Co-designed integration with your data and policy
The approach
Connect once. Read forever.
01
Connect
Link an account or stream transactions through the Mirror API. Encrypted, read-only, revocable any time.
02
Read
Mirror reads six behavioural layers continuously. The picture updates as life does — not once a year.
03
Act
A clear next-best action lands with the person, and an integration-ready signal lands with the institution.
Research
The thinking behind the reading.
Pricing
Free for people. Built for institutions.
Mirror Personal
For individuals, families, and tribes.
Freeforever
- Full behavioural reading
- Goal plans · family tribes
- Live signal feed
Mirror Pro
PopularFor SMBs and founders building with money data.
$29/ month
- Everything in Personal
- API access · 5K calls / month
- Multi-account workspaces
Mirror Enterprise
For banks, lenders, and insurers.
Custom
- Private deployment
- Behavioural drift · persona scoring
- Dedicated integration team
Start in under a minute
Read your behaviour.
Or read your customers'.
Individuals join the waitlist. Institutions start a partnership. Either way, you'll be reading behaviour the way it actually moves.